GSTF Journal on Business Review (GBR)

, 3:4

First online:

Open Access This content is freely available online to anyone, anywhere at any time.

Sustainable Tourism: A Case Study on Salt Spring Island

  • Huixuan OuYangAffiliated withVancouver Island University Email author 
  • , Sixin LiuAffiliated withVancouver Island University


Over the past few decades, tourism has become one of the mainstay industries for many communities. Salt Spring Island, an island the south of Vancouver Island, is no exception to the benefits of tourism. Sustainable tourism is a necessary and useful pattern to Salt Spring Island. Under this perspective, there are some challenges that exist on Salt Spring Island regarding the tourism industry. Seasonality and inconvenient transportation are the major challenges, for seasonality will cause unstable revenue and under-or unemployment issues, which will affect residents’ quality of life; the inconvenient transportation will not only influence the locals’ daily life, but also reduce tourists’ interest in travelling. The paper contains three sections: the challenges that exist on Salt Spring Island tourism industries, the measures are using on Salt Spring Island, and innovative approaches from outside the region to help Salt Spring Island to improve its tourism development and sustainability. Despite the local people’s efforts to come up with solutions to the issues, these solutions cannot solve the problems because these solutions do not address the root of the problems. Therefore, the authors suggest three innovations to solve these two problems, including building greenways and automatic rental bicycle system, creating a theme for events, and developing wellness tourism.


sustainable tourism greenway wellness tourism