Article

GSTF Journal on Media & Communications (JMC)

, 2:4

First online:

Open Access This content is freely available online to anyone, anywhere at any time.

The Global AM Radio Conundrum:

Examining Media Managers, New FCC Rules, and Where the Digital Future May Lead
  • Ian PunnettAffiliated withWalter Cronkite School of Journalism and Mass Communication, Arizona State University

Abstract

Due to electronic radio frequency encroachment, AM radio signal quality is deteriorating. As a result, the U.S. FCC is offering unprecedented technical assistance. This exploratory study documents the disposition of media managers about the future of the AM band in North America and Europe, the recent FCC’s efforts and role of new digital technologies. Findings show that elite interviewees offered candid and surprising comments on the state of AM radio and the advent of digital delivery.

Keywords

Federal Communications Commission AM radio digital radio media management exploratory study