Original Paper

GSTF Journal on Media & Communications (JMC)

, 2:10

First online:

Open Access This content is freely available online to anyone, anywhere at any time.

An Analysis of Traditional Graphic Design and MultiCommunication Arts Pedagogy

  • Terre Layng RosnerAffiliated withUniversity of St. Francis

Abstract

Traditional visual communication and graphic design curricula at the university level may not adequately educate, train and/or prepare students to successfully work in the intended creative professions. This critical study found three suspected reasons for the problem: first, that higher education art studio and mass communication curricula are stalled in a historical pedagogy that no longer is viable. Second, that employee compensation for traditional graphic design graduates is typically lower than integrated, interdisciplinary, multimedia graduates and third, that current institutional structures are based on past practice constructed by higher education’s territorial resistance to change.

Keywords

Traditional Graphic Design (TGD) Multimedia Arts (MMA) MultiCom Arts (MCA) Produsers Creative Professionals