Industry Paper

Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT)

, 3:14

First online:

Open Access This content is freely available online to anyone, anywhere at any time.

Micro Impacts and Benefits of Business Tourism in Malaysia: A Comparative Analysis for 2011-2012

  • Kashif HussainAffiliated withTaylor’s University Email author 
  • , Neethiahnanthan Ari RagavanAffiliated withTaylor’s University
  • , Jeetesh KumarAffiliated withTaylor’s University

Abstract

The paper investigates the micro impacts and benefits of business tourism in terms of delegates spending and their experiences in Malaysia. It compares the results of two years of data collected during 2011 & 2012 at Kuala Lumpur Convention Centre (KLCC). Descriptive analyses such as frequencies, percentages, means, and standard deviations are calculated, and patterns and trends in the responses for structured open-ended questions are observed. The findings of the study are discussed in detail with conclusion and recommendations for the industry.

Keywords:

Micro impacts benefits business tourism KLCC Malaysia